Customer Satisfaction In Bank Of Ceylon

Customer Satisfaction In Bank Of Ceylon Abstract In this comparative commercial world, the bank has to satisfy the needs and wants of the customers, and has to attract new customers, and hence enhance their business. Service quality is considered through the banks strategies. Therefore, every bank has to emphasize on customer satisfaction. As far as the banks are concerned this phenomenon is very prominent. Banking sector has to improve and modernize their service. I have selected the subject Service quality and Customer satisfaction in Commercial bank of Ceylon limited in Jaffna District- Sri Lanka. This research article has three tasks. First task is a research proposal which includes the introduction of the subject, hypothesis and methodology. Second task includes Literature review, data presentation and data analysis. Third task states the findings and some recommendations from the analysis. Finally the information gathered from the questionnaire, relevant books, mails and annual reports. To the best of my ability in order to present the research report, I have used the above guides to the research. Please be excuse due to any mistakes in this study. -Researcher. Task 1 1.1 INTRODUCTION This research topic is Service quality and customer satisfaction in Commercial bank of Ceylon limited in Jaffna District- Sri Lanka. Sri Lanka is one of the developing countries in South Asia which has twenty five districts based on geographical and political system. Jaffna is one of the districts of Sri Lanka. There are different kinds of banks in Sri Lanka, such as, central bank, commercial bank, Exchange bank, Agricultural bank, saving bank, rural bank, and development bank etc. Commercial bank is selected for the research purpose in Jaffna district in Sri Lanka. This is an institution and accepts money from the public for non-interests bearing current accounts. A customer may withdraw on demand by cheque, the monies in his or her current account. Particular this bank is focused on the study. Banking institutions and their activities are vital for the development of the country. Customer satisfaction plays a major role in the banking activities in the competitive environment. So banks has to evaluate the satisfaction of customers. Parasuraman.P (1988) said that a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance (or out come) in relation to his or her expectation. The banks are aiming for high satisfaction because customers who are just satisfied still find it easy to switch when a better offer comes along. The bank has invested heavily in researching the market to identify service quality. Today many banks undertake service quality through the satisfaction their customers. Service quality based on customers needs and wants expectation. Normally banks successfulness depends on large co-operate customers. This is profitability of banks .Therefore customers satisfaction is very useful concept about the banking sector. It can be achieved increasing customer service and service quality. 1.2 OBJECTIVES OF THE STUDY Objectives are the end results of the process. Customer satisfaction also ends result of the service quality of the banking process. So the objective of the study is to know the organizations position. Through this study the researcher can get new ideas about service quality in banking sector and to improve customer satisfaction and can provide new ideas to modify any inefficient matters and can suggest any advantages and in future development. This research study will have some following objectives .these are Evaluation the service quality that the affect on customer satisfaction. Assessing the relationship between service quality and customer satisfaction. To identify the reasons, the service improvement and why a bank improves customer satisfaction. To find out the significant factor, service quality for achieving customer satisfaction. Whether there is any relationship between in customer satisfaction and banks performance. If so, what type of relationship (positive/ negative). 1.3 SIGNIFICANSE OF YHE STUDY When we consider the significance of the study that provides some important factors to organization customers, employees and managers. If there is high customer satisfaction it will help full to organization and managers to get more customers. They can get much deposit and get more profit through this satisfaction. They can get a well goodwill in private banks also to provide a caring service quality .but on the other hand if there is dissatisfaction it is difficult to increase their market share. Customer satisfaction also helps to employees. If the employees give good service quality they can get good marks to their performance report on banking assistance, so it will help to their reward system. This study gives us a chance to understand to what extent the theoretical knowledge we have studied is being followed in practice .Study of working people may help us to understand clearly how the customer satisfaction of banking is important to meet the changing needs of the people to achieve the goals of the institution. 1.4 LIMITATIONS OF RESEARCH There must be some limitation to any event; it is not an expectation in this report. Though there are various factors causing service quality and customer satisfaction. Prevailing condition Due to the prevailing situation some customers and employees may not say whole true data strategies and benefits. Through there are various factors causing as service quality and customer satisfaction the following factors are taken this study. Improving service quality has high expresses, so it is not possible to implement immediately in Jaffna district. Select the sample of banks customers in the research with require their concern and it is there fore not expected to be with bias. This study has only tried to find out relationship between service quality and customer satisfaction. Customer satisfaction is a human behaviour, that is difficult to measure The questionnaire will prepare specially for customer-(selected samples). 1.5 METHODOLOGY 1.5.1 INTRODUCTION This chapter allocated to describe the methodologies that have used in relation to this study. This includes conceptualization, operationalization, research sample, data collection techniques and method of analysis. Further the way of research sample was selected. The system adopted in collecting data techniques used in analysis, the data and the measures utilized for analyzing the dates are explained. 1.5.2 CONCEPTUALIZATION In the conceptual frame work, the researcher can compare the relationship between independent variable and dependent variable. The problem of the service quality and customer satisfaction in the banks could be conceptualized based on the factors assumed that can cause for this problem. The following conceptual frame work can be formulated. Conceptual frame work Tangibles Reliability Responsiveness Services Customer Quality Satisfaction Assurance Empathy In this frame work showed the relationship between the key variables of the dependent variable and independent variables. The services quality is independent variable and customer satisfaction is dependent variable. The service quality are consist tangibles, reliability, responsiveness, assurance and empathy. If perceived service quality is equal to or, greater than expectation, the customer is satisfied. If perceived service quality is less than expectations the customer is dissatisfied. Services quality depends on five variables such as tangibles, Reliability, Responsiveness, Assurance, and Empathy. In this variables are functioning in a better position there, quality service. It is issued by the firm. It is lead to customer satisfaction. OPERATIONALIZATION In this research the operationalization model is given below. Concept Variable Indicator Measurement Service Quality Tangible Reliability Responsiveness Assurance Empathy Questionnaire Questionnaire Questionnaire Questionnaire Questionnaire Questionnaire Questionnaire Questionnaire Questionnaire Customers Satisfaction Customers loyalty Customer complain Customer expectation Customer relationship Questionnaire Questionnaire Questionnaire Questionnaire Questionnaire Questionnaire Questionnaire Questionnaire RESEARCH SAMPLE In developing the research plan the research has to decide or, sample size, its composition and means of collecting data. There fore, for this research purpose a bank will be selected as sample. Commercial bank has been selected for this study in Jaffna district in Sri Lanka. Customer residing in some selected divisional areas of the Jaffna district was selected for this purpose. Samples for data collection are selected randomly. 1.5.5 DATA COLLECTION TECHNIQUES A scientific research is on the basis of Positivism and interpretivsm which are applied for this study. Primary data and secondary data were collected for the research work. Primary data was collected by the questionnaire through the gatekeeper who is working as a managing assistant in commercial bank (Jaffna branch, Sri Lanka). Secondary data has been collected from the Commercial bank of Ceylon Ltd, Jaffna from their annual report, articles, magazines and report and other related publications. Furthers such data has also been collected from publications, definitions about customers satisfaction. Questionnaire is a collection of written questions about the respondents attitudes, opinions, perceptions act. Information was collected by gatekeeper. Questionnaire was issued and collected randomly to the commercial banks customers in Jaffna district-Sri Lanka by gatekeeper. The questionnaire is included two parts. The questionnaire was prepared with questions in different sections to measure the customer satisfaction. These question were prepared based on the types of banks details such as, * Tangible * Responsiveness * Assurance * Empathy * Reliability and * Customer satisfaction. The questionnaire includes questions that are related to how far a bank has been attempted to fulfil the customer needs and wants. Marks were allocated in the following manner to the answer to the given questions. Very strongly Accepted 05 Accepted- 04 Not to do say 03 Rejected 02 Very Strongly Rejected- 01 1.5.6 HYPOTHESIS OF THE STUDY Hypotheses are the assumption that guides the research activity towards the ultimate finding based on the hypothesis. The researcher will go through the research activity including data collection analysis and then researcher will attain and ultimate conclusion. This research also has two hypotheses relating to customer satisfaction and service quality in respect of private banks. The moderator hypothesis is supported if the interaction is significant and although, there may also be significant main effects for the predictor and moderator, these are not directly relevant to testing the moderator hypothesis (Baron and Kenny, 1986; P 1174) According we report only the significant, interaction path co-efficient. The analyses revealed only two significant effects of moderation. Service failure moderated the effect of functional quality on overall satisfaction, and Communication moderated the effect of functional quality on functional satisfaction. H1 The service quality has mainly depended on the tangible, reliability, responsiveness, assurance and empathy with customer satisfaction. H2 -The service quality has an impact on customer satisfaction. 1.5.7 AN ACTION PLAN It is important to formulate an action plan to do the research. It is considered mainly six main steps for a scientific research such as; the research question, hypothesis, methodology, literature review, data collection and analysis, conclusion with recommendations. This study followed an action plan with a time table. 10/10/2009 Identify the research question or hypothesis 12/10/2009 Formulate the methodology 15/102009 Refer the literature review 19/10/2009 Data collection and analysis 02/11/2009 Presentation of findings 2.0 Task 2 2.1 LITERTATURE REVIEW 2.1.1 SERVICE QUALITY- DEFINITIONS Asubonteng (1996) said that it can be defined as the difference between customers expectations for service performance prior to the service encounter and their perceptions of the service received Gefan(2002) referred that Service quality as the subjective comparison that customers make between the qualities of the service. That they want to receive and what they get Parasuraman et al (1985, 1988) said that Service quality is determined by the differences between customers expectations of the services providers performance and their evaluation of the services the received 2.1.2 CUSTOMER VALUE Any promise is that customers will buy from the bank that they perceive offers the highest customers delivered value. The customer delivered value is the difference between total customer value and total customer cost. The total customer value is the bundle of benefits customers expect from a given product or service. Total customer cost is the bundle of costs customers expect to incur in evaluating, obtaining, using and disposing of the product or service. The researchers found five determinants of service quality. These are as follows. 01. Reliability: the ability to perform the promised service dependably and accurately 02. Responsiveness: the willingness to help customers and to provide prompt service. 03. Assurance convey: the knowledge courtesy of employees and their ability to trust and confidence. 04. Empathy: the provision of caring individualized attention to customers. 05 Tangibles: the appearance of physical facilities equipment, personal Communication materials Figure 1: Service quality model Service delivery (Including pre and past contacts) External Communications To consumers Translation of perception into service quality Management perception of consumer expectation Word of month Communication Personal Needs Past Experience Expected services Perceived services Gap 05 Gap 01 Gap 04 Gap 03 Gap -02 Gap 04 (Source: A parasuraman, Valarie, A Zeithamal and Leonard Berry, Journal of Marketing, fall 1985) 2.1.3 DEFINITION OF CUSTOMER SATISFACTION Kotler said that Satisfaction is a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance (or out come) in relation to this or her expectations (Kotler, 2000, p 36) Hount said that Satisfaction is a function of customers belief that he or she was treated fairly (Hount 1991) 2.1.4 METHODS OF TRAKING AND MEASURING CUSTOMER STATIFACTION Marketing concepts and tools describe how companies can track customer satisfaction. Companies use the following methods to measure how much customer satisfaction they are creating. Complaint and suggestion systems A customer centred organization makes it easy for its customers to deliver suggestions and complaints. Many restaurants and hotels provide forms for guests to report like or dislike. Companies are also adding web pages and e -mail to facilitate two way communication. These information flows provide companies with good ideas and enable them to act quickly to resolve problems. Customer satisfaction surveys Studies show that although customers are dissatisfied with one out of every for purchases, less than five percent of dissatisfied customers will complain. Most customers will buy less or switch suppliers complaint levels are thus not a good measure of customer satisfaction, responsive companys measure customer satisfaction directly by conduction periodic surveys they send questionnaires or make telephone calls to a random sample of recent customer. They also solicit buyers views on their competitors performances. Lost customer analysis Companies should contact customers who have stopped buying or who have switched to another supplier to learn why this happened. It is necessary to monitor the customer loss rate. If it is increasing this clearly indicates that the company is failing to satisfy customers, 2.1.5 RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION Spreng and Mackoy (1996) had also found the path coefficient between service quality satisfactions to be significant (Lee et al 2000) wood side (1989) had found similar empirical evidence. The findings of Lee et al (2000), who have studied customers of an entertainment park and an aerobic school also supports this argument. The Lock of consensus in the causality between these two constructs has been caused mainly by the use of the constructs at different levels by researchers (Lee et al 2000) those who argue that satisfaction is an antecedent of perceived service quality have treated perceived quality as a global construct while treating satisfaction as an encounter (or transaction) specific construct. The majority of those who have found perceived service quality to be an antecedent rather than a transaction specific construct. Further some researchers have argued that perceived quality could also play a role at transaction level. at this level, it is found to be an antecedent of satisfaction with the transaction (Rust and Oliver, 1994) what is evident from the foregoing discussion is that When the level of aggregation of both constructs is identical, there is less dispute that quality is an antecedent to satisfaction (Roest and Pieters, 1997) 2.2.0 DATA PRESENTATION AND ANALYSIS 2.2.1 INTRODUCTION This chapter presents and analyses the data collected from samples from banking sector. This chapter tries to find out the relationship between the variables by using correlation and regression analyses with graphs by using SPSS and Microsoft Excel Packages. Further more, here the researcher examined the average of variables and percentage of variables and explains the relationship and comparisons by using the bar charts. 2.2.1 CORELATION ANALYSIS Correlation analysis is a statistical analysis, which statistically measures the extent and nature of the relationship between two variables. That means if changes of two variables are associated with each other, they are said to be correlates. It signifies a relationship between them. In this research this analysis is under taken to find out the relationship between. Quality of Tangibles and customer satisfaction. Quality of Reliability and customer satisfaction. Quality of Responsiveness and customer satisfaction. Quality of Assurance and customer satisfaction. Quality of Empathy and customer satisfaction. The co-efficient of correlation (r) is always between-1 and 1 and tells the type and strength of relationship between these variables. That is, if r is positive, there is positive relationship between the two variables. If r is less than zero that means there is negative relationship between two variables. The strength of relationship between the variables will be as follows. r= +1 indicates complete positive correlation. r= -1 indicates complete negative correlation. r= +/-0.5 indicates moderate correlation. r= +/-0.8 or +/-0.9 indicates strong correlation. r= +/-0.2 or +/-0.4 indicates weak correlation. r= 0 indicates zero or no correlation. Following tables illustrate the coefficient of correlation derived by the analysis for variables Tangibles, Reliability, Responsiveness, Assurance and Empathy related to customer satisfaction in the Commercial bank of Ceylon Ltd. Table -1 coefficient of correlation between customer satisfaction and service quality Service Quality Customer satisfaction (r ) Tangible Reliability Responsiveness Assurance Empathy Total 0.229 0.579** 0.753** 0.388 0.641** 0.787** When interpreting the coefficient of correlation, the researcher can observe that, there is positive relationship between services quality and customer satisfaction in all cases. r is +0.787. The relationship is moderate in the case of service quality compared with customer satisfaction of the Commercial bank of Ceylon Ltd. In the case of tangible, the relationship between the tangible and customer satisfaction is positive relationship and also the relationship between the tangible and customer satisfaction is weak because the coefficient of correlation is + 0.229 between tangible and customer satisfaction. In the case of reliability, the relationship between the reliability and customer satisfaction is positive relationship and also the relationship between the reliability and customer satisfaction is moderate. The coefficient of correlation is + 0.578** between reliability and customer satisfaction. In the case of responsiveness, the relationship between the responsiveness and customer satisfaction is positive relationship and also the relationship between the responsiveness and customer satisfaction is strong. The coefficient of correlation is + 0.753** between responsiveness and customer satisfaction. In the case of Assurance, the relationship between the Assurance and customer satisfaction is positive relationship and also the relationship between the Assurance and customer satisfaction is weak. The coefficient of correlation is + 0.388 between Assurance and customer satisfaction. In the case of Empathy, the relationship between Empathy and customer satisfaction is positive relationship and also the relationship between the Empathy and customer satisfaction is moderate. The coefficient of correlation is + 0.641** between Empathy and customer satisfaction. There for, the relationship between total service quality and total customer satisfaction is strong positive relationship. The coefficient of correlation (r) 0.787** between total service quality and total customer satisfaction. The pattern of variation of the service quality as tangible, reliability, responsiveness, assurance and empathy in relation to the value of the satisfaction of the customer are as follows. Table 2 regression summary service quality and customer satisfaction in Commercial bank of Ceylon ltd in Jaffna district. Y= a + box Service quality a b r2 Tangible Reliability Responsiveness Assurance Empathy 61.0 38.1 22.9 49.6 36.8 0.229 0.578 0.753 0.388 0.641 0.053 0.334 0.567 0.151 0.411 Quality of tangible and customer satisfaction The regression equation of customer satisfaction in relation to the quality of the tangible in Commercial bank of Ceylon in Jaffna district is given below. Y=a+ bx Y= 61.0 + 0.229X Based on this equation when X increases by one unit, the value of y is increase by 0.229 that is the customer satisfaction is increased by 0.229 per each additional unit of tangible. This prediction equation is graphed in the following graph, along with a plot of the data points. Graph 1 Tangible and customer satisfaction Now let us check the usefulness of the hypothesized model that is whether X (tangible) really contributes information for the prediction of y (customer satisfaction) using the straight -line model. The coefficient of determination (r2) represents the proportion of the variation in y that is explained by the independent variable (x). In the case of customer satisfaction is 5.3% that means 5.3% of the variance in the customer satisfaction can be explained by the changes in the quality of tangible. This indicates that 94.7% of customer satisfaction will be influenced by the other factors. Quality of Reliability and customer satisfaction The regression equation of customer satisfaction in relation to the Quality of Reliability in Commercial bank of Ceylon Limited in Jaffna district is given below. Y= 38.1 + 0.578 X Based on this equation when X increases by one unit, the value y is increase by 0.578. That is the customer satisfaction increase by 0.578 per each additional units of Reliability. This prediction equation is graphed in the following graph with a Plot of the data points. Graph 2 Reliability and customer satisfaction Now, let us check the usefulness of the hypothesized model, that is, Whether X (Reliability) really contributes information for the prediction of Y (customer satisfaction) using the straight -line model. The coefficient of determination (r2) represents the proportion of the variation in Y that explained by the independent variable. In case of customer satisfaction is the reliability influences only 33.4% that means 33.4% of the variance in the customer satisfaction. This indicates that 66.6% of customer satisfaction will be influenced by the other factors. Quality of Responsiveness and customer satisfaction The regression equation of customer satisfaction in relation to the Quality of Responsiveness in Commercial bank of Ceylon Limited in Jaffna district is given below. Y= 22.9 + 0.753 X Based on this equation when X increase by one unit, the value Y will also increase by 0.753. That is the customer satisfaction will increase by 0.753 each additional units of Responsiveness. This prediction equation is graphed in the following graph along with a Plot of the data points. Graph 3 Responsiveness and customer satisfaction Now, let us check the usefulness of the hypothesized model, that is x (responsiveness) really contributes of information for the prediction of y (customer satisfaction) using the straight-line model. The coefficient of determination (r2) represents the proportion of the variation in y that explained by the independent variable. In the case of customer satisfaction is the Responsiveness influence only 56.7%. It means 56.7% of the variance in customer satisfaction. This indicates that 43.3% of customer satisfaction will be influenced by other factors. Quality of Assurance and customer satisfaction The regression equation of the customer satisfaction in relation to quality of Assurance in Commercial Bank Ceylon Limited in Jaffna district is given below. Y=49.6 + 0.388X Based on this equation when x increase by one unit, the value of y will also increase by 0.388. That is the customer satisfaction will increase by 0.388 per each additional units of Assurance. This prediction equation is graphed in the following graph, along with a plot of the data points. Graph 4 Assurance and customer satisfaction Now, let us check the usefulness of the hypothesized model, that is, whether x (Assurance) really contributes of information for the prediction of y (customer satisfaction) using the straight-line model. The coefficient of determination (r2) represents the proportion of the variation in y that explained by the independent variable. In case of customer satisfaction is the Assurance influences only 15.1% at mean, it means 15.1% of the variance in the customer satisfaction. This indicates the 84.9% of customer satisfaction will be influenced by other factors. 05. Quality of Empathy and customer satisfaction The regression equation of the customer satisfaction in relation to quality of Empathy in Commercial Bank of Ceylon Limited in Jaffna district is given below. Y= 36.8 + 0.641X Based on this equation when x increase by one unit, the value of y will also increase by 0.641. That is the customer satisfaction will increase by 0.641 per each additional units of Empathy. This prediction equation is graphed in the following graph, along with a plot of the data points. Graph 5 Empathy and customer satisfaction Now, let us check the usefulness of the hypothesized model, that is, whether x (Empathy) really contributes of information for the prediction of y (customer satisfaction) using the straight-line model. The coefficient of determination (r2) represents the proportion of the variation in y that explained by the independent variable. In case of customer satisfaction is the Empathy influences only 41.1% that means 41.1% of variance in customer satisfaction. This indicates the 58.9% of customer satisfaction will be influenced by other factors. Task 3 DISCUSSION AND CONCLUSION 3.0 INTRODUCTION This is final chapter of this research. This chapter includes the findings of the research, hypotheses testing and recommendations. This chapter discusses the findings of the research and the test of the hypotheses whether the hypotheses are accepted or not. Further it gives suggestion to improve the service quality in order to achieve the customer satisfaction. 3.1 FINDING OF THE RESEARCH In this research, the researcher finds out the results based on the data presentation and data analysis used in this research a correlation, average and percentage. The area concerned with this research is banking sector with selected sample from Commercial bank of Ceylon Ltd in Jaffna district. According to the correlation analysis, the following findings are prepared. The relationship between the Tangible and customer satisfaction is positive and weak as at 0.229, Reliability and customer satisfaction is positive but moderate as at 0.578*, Responsiveness and customer satisfaction is positive and strong as at 0.753, Assurance and customer satisfaction is positive and weak as at 0.388 and Empathy and customer satisfaction is positive but moderate as at 0.641* in Commercial bank of Ceylon Ltd in Jaffna-Sri Lanka. Based on the re

The Cabin in the Woods

The Cabin in the Woods 1. Joss Whedon says that ‘The Cabin in the Woods’ is â€Å"your basic horror movie taken apart; five kids go to a cabin in the woods to have a fun weekend of partying and possibly sex†¦ and are therefore dismembered†. Whedon and Goddard have in essence tried to create a movie with roots tied to the horror genre; it is simply your common slasher movie where the characters are killed off one by one till there is either one person left or none for that matter. The Cabin in the Woods’ also has ties to other genres such as comedy, this can be seen in scenes such as where they are all sitting around in the main room, playing truth or dare, and Jules is dared to kiss the wolfs head on the wall, also in the scene where Marty has a bong that can retract into a coffee mug. ‘The Cabin in the Woods' turns the horror genre on its  head. The film is a satire and pays  homage  to some of  the great scary movies from the past such as Sam Raimi's ‘Evil Dead' and also Dario Argento's ‘Suspira'.Another genre that is incorporated into the movie is sci-fi. We see this when Marty and Dana descend in the lift to where the scientists are, we then see various ‘nightmare’ characters with some being human and the majority being made up creatures, this is part of the sci-fi genre as it usually contains monsters and mythical creatures that are not found in real life and questions normality. 2.The narrative structure of ‘The Cabin in the Woods’ is linear. It starts with equilibrium where everything is going well, this is seen when all of the 5 are meeting up together getting prepared to start on their journey. This is then followed by disruption where the first character is killed off which would be Jules. The quest for restoration is found in the scene where Dana and Holden go into the lift and look to stop all of it.The equilibrium being restored can be seen for two sides, one being that it is restored as the operation is shut down, but the other side being that it isn’t restored as the whole world ends because of the ‘gods’ that are unleashed. 3. There are many different representations of gender in ‘The Cabin in the Woods’. Firstly, the two women, Jules and Dana, are defined as The Whore and The Virgin which is two opposite ends of the spectrum whose deaths are meant to serve as bookends for the others.The order of deaths is irrelevant except in the case of the women. Jules, as the corrupted whore, has to die first, and Dana, the Virgin, has to die last,  that’s if she dies at all. As Hadley says, â€Å"The virgin’s death is optional as long as it’s last. † The female characters are defined only by their sexuality; nothing else about them really matters. In certain scenes Laura Mulvey’s theory of the ‘male gaze’ is prevalent. When Dana is getting undressed in her room, Holden f inds out that he can see through a window into her room, but she can’t.We see the camera follow Dana up and down as she takes off her clothes, then the camera switches back round to Holden, who we see watching her but trying to look away at the same time. Still, the men don’t fare much better with their prescribed roles. They are given the roles of The Athlete, The Scholar, and The Fool. The Athlete is your typical American jock who has a naturally athletic and muscly body and loves sports. The scholar is represented as being a book worm whose only passion is education and reading books and the fool is represented as being basically dumb.

Carmen

Movement, space and dynamics are used in Mat Ek’s work Carmen to portray the various characters throughout the piece and to determine their relationships therefore gaining a greater understanding of the characters and the narrative. Micaela (M) is a respectable and adequate woman who is loyal to her fiance but is always leading him and influencing his behavior in life. The first movement we see from M is at a low height with collapsing, repeated contractions which give us an initial idea of her silent presence amongst her fiance Don Jose while he is conversing with the other solider portraying the idea of her intimidation of other men. Her movements are curved in shape though still very forceful, sharp and have a punch like force about them which gives the idea she is conscience of Jose, giving his directions and guidelines of how the behave. She then progresses into a lot of sustaining movements, which she continuously motions upward, giving the impression and the resemblance of appreciation of life and her faithfulness toward Don Jose. Symbolism of a wish to have a child occurs at 0. 33 through the use of curved â€Å"cradle-like† motions which shows the couples desire to settle down and be a family. There is also a repetitive floor pattern as M often travels away from Don Jose but then travels directly back towards his representing her dedication and loyalty as she always returns to her fiance and also the idea of her constant presence. M’s dynamics then take a sudden change as she is not longer performing contracted, closed movements in a repetitive nature which portrayed her ideal feministic nature of being loyal and she now has a less controlled nature about her performing asymmetrical kicks and contrasting shapes as she seems to let loose the further she ventures away from Jose which symbolizes her soul connection to him as she always returns back. The duet performed by M and Don Jose see’s M return to her original circular, curved shape movements and we see Jose’s unison with her, always a step behind which gives a sense she is showing him the way. Both of their movements are free yet heavy and they have a curved shape about them implying the hidden control and tension between them but also the trance they set each other in as the appear slightly â€Å"playful† and always drawn upwards with high levels and strong gestures such as lifting M up at 1:39 and high suspension movements at 1:09 to the sky symbolizing the feeling of being content and happy. Jose’s continuous following of M and his placement in space of always being slightly behind M symbolizes his shyness and the controlling nature his fiance possesses over him. At 1:44 we see M and Jose linking arms with M pointing to the direction she wishes to head while Jose looks at her in admiration and awaiting her next gesture again portraying the idea of her leading and controlling power she has over him and his obedience to this power. As the group of female dancers come in we see a dramatic change in the dynamics and movements of the dance as in comparison to M, these dancers have a much more open body position about them with much greater use of the entire kinosphere of each individual. The use of multiple kicks and turns which take up a large amount of space around the dancer display their confidence and high self esteem. At 2:45 the girls perform a controlled turn as they have a strong posture and arm position with head titled towards the sky to convey a strong, open shape which further portrays the idea of the confidence and â€Å"teasing† nature they possess in the males presence. As the males and female perform a direct swap in sides we see the males perform loose, uncontrolled arm movements which shows the uncontrollable urge they have to go and â€Å"dance† with the girls and how crazy they females make them along with the back and forth floor pattern the girls create as they swap sides and they lead the boys in and then head back the other direction which also conveys the teasing nature of the females. At 3:12 the males perform a percussive movement as the floor pattern leads them towards the females which emphasizes their excitement, yet the fact they are giving into the females which comments on the power the women posses over the men. The floor pattern shows the males always behind and following in the females paths, almost repeating similar movements that the females do which further emphasizes the idea of the females controlling the males actions and the males chasing them. This idea is also finally show at 3:29 when the females run over the backs of the males showing their dominance and power over them. Escamillo, the confident and desired new man in town conveys the idea of his confidence and power over everyone in his dramatic entry at 3:39 as the first movement we see of him is a open, strong and angular jump travelling to stage front. This jump automatically gives us the idea of his superiority over everyone else. His movements are sharp and angular which the choreographer to convey his confident, powerful ersonality and his intriguing use of controlled and dramatic dynamics of movements. The final section performed by the girls shows a soften, less controlling side of them which is communicated by their use of curved, soft movements and powerless dynamics and motions and shows the idea of their admiration and lust toward Escamillo. In conclusion, the use of various dynamics, movement and space is used in the extract to portray the characters, thei r emotions and determine relationships and further enhance and gain a better understanding of the characters to overall convey the narrative.

The Big Band Swing Style Of Jazz Essay - 1323 Words

INSTRUCTIONS FOR SUBMITTING: You should print this page and then use a word processor to prepare your answers. Doing so will allow you to have a copy of your work in the event something should happen when you return online to submit your work. Describe the big-band swing style of jazz. Some considerations that might help you answer this question are: What are the characteristics of the music? What was the size and instrumentation (what instruments) for the big band? Describe the typical swing chart. What are the typical forms used? What was the order for performance? (6 points) The big-band swing style of jazz was often arranged in advance. The standard texture of swing pieces was homophony instead of polyphonic. The melody part was ofen harmonized with block chords underneath. Different instruments often played together to create the same rhythm. The block harmony was used in the brass section as an arrangement and the trumpet was responsible for the melody. The call and response was a common technique used in the big bands. The big bands often consisted of ten or more performers. In regards to instruments, there were usually totally five saxophones, including two alto saxes, two tenor saxes, and one baritone sax. The other woodwind instruments of sax players often doubled, such as flute, clarinet and oboe. There were three to five trumpets. Cornets were often not be used. There were two to five trombone that served as the lower melody under the trumpet chord. The rhythmShow MoreRelatedWhat I Attended A Concert1398 Words   |  6 PagesNorthwest Jazz and Studio Jazz Ensembles perform. Both ensembles performed a variety of songs generally under the jazz genre, featuring artists studied in the course, including Duke Ellington, Count Basie and George Gershwin. Some of the songs performed by the ensembles included â€Å"La Almeja Pequena,† â€Å"Count Me In,† â€Å"Rockin’ In Rhythm,† and â€Å"I’ve Got a Crush on You.† Although there were many diverse styles pla yed throughout the concert, many songs performed are from the Tin Pan Alley, jazz or swing genresRead More Jazz paper1070 Words   |  5 PagesNew York City, Artie Shaw would become one of the top bandleaders in the swing era. He began his musical career as a highly sought-after alto saxophone player in the New York area, and was able to benefit from the growth of radio and studio recordings. As he perfected his technical ability with various dance bands, he was still relatively unknown in the early 30’s when he began to focus exclusively on the Clarinet while Swing music began to grow in popularity. nbsp;nbsp;nbsp;nbsp;nbsp;WhileRead MoreEssay about Jazz1400 Words   |  6 Pages Jazz nbsp;nbsp;nbsp;nbsp;nbsp;Jazz is a type of music developed by black Americans about 1900 nbsp;nbsp;nbsp;nbsp;nbsp;and possessing an identifiable history and describable stylistic evolution. It is rooted in the mingled musical traditions of American blacks. More black musicians saw jazz for the first time a profession. Since its beginnings jazz has branched out into so many styles that no single description fits all of them with total accuracy. Performers of jazz improvise withinRead MoreExpressionism Versus Jazz Essay656 Words   |  3 PagesReflection Activity: Expressionist Music and Jazz Expressionism is an artistic movement that stresses intense and subjective emotion. Artists that use expressionism usually focus on their inner feelings instead of depicting outward appearances. Expressionism is an art concerned with social protest. Some characteristics of expressionist music are that it is episodic with a fragmentary form. It involves a great emotional magnitude. Also, it is discontinuous. Most expressionist works stress harsh dissonanceRead MoreIn The Middle Of The 19Th Century, Congo Square Became1369 Words   |  6 Pagesorigin of jazz was less a singular event than an evolving movement. None of those pioneers, however, could have anticipated the future of their developing art form. None could have foreseen that their informal rhythmic gatherings would eventually lead to nationally recognized big bands with more than 20 musicians and celebrity band leaders. The trajectory of jazz history is complex and rich, flowing from style to style and from region to region. Each step along the way from the early brass bands to theRead More The Jazz Age Essay1590 Words   |  7 Pages The Jazz music of the Big Band Era was the peak of over thirty years of musical development. Jazz was so innovative and different that it could literally sweep the world, changing the musical styles of nearly every country. Big band Jazz that makes the feet tap and the heart race with excitement that it is recognized with nearly every type of music. The musical and cultural revolution that brought about Jazz was a direct result of African-Americans pursuing careers in the arts following the UnitedRead MoreA Brief History of Piano Greats and Jazz Essay1426 Words   |  6 PagesBrief History of Piano Greats and Jazz The piano has been a pivotal instrument throughout the development of jazz music. Starting with ragtime, which developed out of classical music, all the way to modern jazz the piano has been a foundational instrument upon which many styles have been built. This is a result of the versatility of the instrument, as it has the ability to play accompaniment, rhythm, and solo improvisation simultaneously. Throughout the course of jazz history many musicians have utilizedRead MoreThe Birth, Life, And Resurrection Of Swing1673 Words   |  7 PagesResurrection of Swing The recent increase in attention to Swing dancing has brought along a sense of nostalgia with it. This pleasant dance movement is largely fueled in part by the images of what would be today’s youth grandparents’ time, which have been passed down. The reality of Swing though was that the true Swing Era of 1935 to 1945 occurred during a time unrest, and was filled with racial tension, war, poverty, adolescent unrest, and gender discrimination. In fact, the era of Swing encompassesRead More Early Jazz Essay1136 Words   |  5 Pages Early History of Jazz nbsp;nbsp;nbsp;nbsp;nbsp;Jazz is a style of music that began and has been revolutionized within the United States. Jazz music first appeared in the city of New Orleans and eventually moved onto Chicago, St. Louis, Kansas City, and New York City. Jazz unites different elements of African, African- American, religious, brass brand, and blues style of music. The music of Jazz, and its changes through the years, is now a form of music that is known and respected throughoutRead MoreLouis Armstrong : The Greatest Jazz Artist1087 Words   |  5 Pagesâ€Å"Satchmo† Armstrong One of the greatest in Jazz music history Louis Armstrong, a man of many talents and skills his occupation ranging from singer, film star, soloist, comedian, bandleader, and most importantly a jazz trumpeter with his thrilling performances; being recognized as one of the greatest jazz artist in history. Louis Armstrong is considered one of the most influential jazz artists capturing the people’s attention with his â€Å"daring trumpet style and vocals†. Developing his skills from play